September 05, 2019

OMRON Automation Americas Joins Forces with SDL and Dept to Launch New Website Across 4 Languages

Publisher: Manufacturing Close - Up

SDL reported that OMRON Automation Americas has launched a new website across four markets and languages to support its digital growth strategy.

According to a media release, designed, built and launched by SDL's partner Dept - and based on SDL Tridion Sites 9.0 - the relaunched website offers customers across US, Canada Brazil, and Mexico a highly personalized experience in their own language, alongside self-service functionality and media-led experiences.

"We are excited to launch our new company website to our customers, investors, partners, media and visitors who are seeking to learn more about OMRON's products and services," says Robb Black, President and CEO of OMRON Automation Americas. "We believe this new site will provide a more worthwhile experience for our visitors as we placed significant emphasis on personalization and self-service."

Within the first two months since launching, OMRON Automotive Americas has already increased online traffic, customer registrations, and its ranking across major search engines. More specifically:

-Over 800 leads received, and 600 new account registrations.

-Avg. number of page views has almost doubled, bounce rate has improved over 20 percent.

-Organic Search traffic to new site up over 15 percent, almost 20 percent increase in traffic from Google (Average position in search is over 10 positions higher).

"The brand was already strong, so there was no need to reinvent it, but we identified the need to increase brand recognition," said Harvey Turner, Managing Director Design & Technology US, Dept. "Our aim was to make the brand more visible online and easier for customers to use, while also introducing new personalized services. SDL Tridion Sites' robust technical architecture, combined with the design and UX improvements, will transform OMRON's ability to engage with customers in their own language and on their preferred device."

Designed by Dept, a partner of SDL since 2007, the self-service portal is a key section of the new OMRON site. The portal's structure is personalized, and the sign-up process and collected data enables users to be segmented. Once a user has been verified, the portal can be changed to provide a more personalized experience. Visitors can self-identify as a distributor, system integrator, employee, end user or a member of the press, with relevant content served to them based on their type.

"Preparing for a digital future - across multiple countries and languages - is a challenge facing any globally ambitious brand," explains Adolfo Hernandez, CEO of SDL. "We're excited to be part of OMRON's digital transformation, and we look forward to helping them foster even deeper relationships with customers across the Americas and beyond."

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